Ernie Smith:

This doesn’t sound like the origin story of a computer hardware company. So why is it that Cherry is a name so closely associated with keyboards these days

I’m a longtime admirer of the mechanical keyboard in general, but Cherry’s switches in particular have a certain precedence among the brands in the keyboard game. There are plenty of keycaps around, but there aren’t any companies that come in a close 2nd place when it comes to switches.